"The Concept Style Coupé is expressive and powerful in its design", said Dr Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. "We are staking our claim very clearly here. This is the model against which sporty vehicles in the executive segment will have to measure themselves in future."
"The almost production-standard Concept Style Coupé sets a new benchmark for avantgarde design in the executive segment", emphasised Gorden Wagener, Head of Design at Mercedes-Benz. "Its breathtaking proportions, sinewy fluid surfaces and sculptural lines are the physical expression of our dynamic design idiom."