Kia Motors America (KMA) unveiled the all-new 2014 Cadenza premium sedan, the most technologically-advanced vehicle Kia has ever introduced in North America. An announcement at Cobo Hall during the 2013 North American International Auto Show (NAIAS) confirmed Kia's intentions to enter into the premium-sedan segment. The Kia Cadenza expands KMA's lineup of inspiring and award-winning vehicles while moving the brand up-market with an impressive list of premium standard and optional equipment, including Advanced Smart Cruise Control (ASCC), Blind Spot Detection (BSD) and Lane-Departure Warning System (LDWS). The Cadenza is expected to arrive in Kia retail showrooms in the second quarter of 2013.
"Since the introduction of the range-topping Optima SXL last year, we have seen an increasing number of customers in our retail outlets looking for a sedan with even more upscale amenities and technology," said Michael Sprague, executive vice president of marketing & communications, KMA. "The Cadenza is the new flagship for Kia in the U.S. market, and when it goes on sale later this year, it will introduce a number of advanced systems that promise to set a new standard in the premium segment."