The Skoda Octavia is not just any car for the VW subsidiary. It is the bestseller, the "icon of the brand", as CEO Bernhard Maier says at the world premiere of the new model.
Skoda did not present the new Octavia anywhere but in the National Gallery of Prague, the second-oldest gallery in Europe after the Louvre in Paris. The appearance of the Octavia was accompanied at its world premiere by the Philharmonic Orchestra of the city.
The new Octavia 60 years after its start of production in its fourth generation will carry the upward trend of the brand further up. Since 1959, the Octavia has sold 6.5 million models worldwide, more than any other Skoda model.